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We help your team discover, design, and deliver
tech products your customers love.

2 friendly product managers: Julien and Bastien


We're Julien and Bastien, 2 senior Product Managers. We both have 15 years of experience with SaaS and B2B startups.

We've created applications chosen by many key accounts (L'Oréal, LG, Virgin Mobile, Orange, Kérastase, Clarks, Ducati, ...), including customers in the luxury industry (Dior, Fendi, Givenchy, Kenzo, Tag Heuer, ...)

If you need help to:

  • Discover the products that support your business objectives
  • Prioritize actions
  • Define features
  • Prototype solutions
  • Orchestrate deliveries
  • Iterate on customer feedback
  • Communicate with your users, stakeholders, teams

Great news, these are our specialties!

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Our last Product Management missions:

JOIN is a startup editing an application for creating web stories. It's used by Carrefour, Veepee, Cdiscount, Bouygues Telecom, SNCF, and many e-commerce websites.

Bastien is the first Product Manager of the team, which grew from 12 to 27 members in 2022.

September 2022 to May 2023 (8 months)



Decathlon Digital is a technical team of 2 500 people. They manage and secure 170M customer accounts in 70 countries, with 500 client applications involved.

Julien is the Product Manager in charge of the consent management platform.

July 2022 to July 2023 (12 months)

“They are highly competent in design, engineering, and project management.”
Pierre-André Pochon

CEO - Co-Founder - GTRSuite

Read recommendation

Let's talk about you

Your challenges

You're a growing startup?

It's an environment we're used to. We were COO and Product Director at Leadformance, a startup acquired in 2014 by Solocal Group.

You're dealing with enterprise customers?

We have carried out projects for 100+ large brands (Dior, Clarks, Timberland, LG, Orange, Virgin Mobile, Oxbow, Quiksilver, Timberland, Subaru, Ducati, Euromaster, … ).

Your engineering team is remote?

We have created applications with developers based in England, Poland, Austria, Slovenia, Latvia, Ukraine, India.

Your projects are high-stakes?

We have experience with projects where failure is not an option, like the deployment of a solution in 5 languages for the 40,000 point of sales of Kérastase (L'Oréal Group).

You need quality?

We have master's degrees in interactive products design from Gobelins. You can count on our attention to details.

“This team was the most efficient one that I ever worked with and I'm convinced that Bastien is the reason for that.”
Tawan Sierek

Co-Founder Space Punch
Former Software Development Engineer at Amazon

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How we can help


Here are the areas where our contribution has the strongest impact:

Product strategy

Help you convert business goals into a vision for your product. Create your roadmap and define priorities. Organize an efficient delivery process.

Functional requirements

UX design. Writing specifications while seeking regular feedback from your developers. Creating user stories, with screenshots and personas.

Project management

Communicate with clients. Split features into tasks and plan iterations. Document tasks in Linear, Jira, Trello, Basecamp, or any other tool your team likes.


Create interactive prototypes. Ideal to validate a concept, make usability tests, or present to investors.

“Julien is a top digital expert, combining both solid technical skills with clear pragmatism and operational talent.”
Julien Ampollini

Co-founder & CEO @Funbooker
Former Directeur Général Adjoint at Solocal Group

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Why trust us


We have more than 15 years of experience designing digital products together. It started during our studies at Gobelins. We then joined the same companies.

Timeline of our work experience

Timeline of our work experience

Timeline of our work experience

Startup experience

We played key roles in the success of the SaaS startup Leadformance, from its creation in 2008 to its acquisition by Solocal in 2014. We were respectively in charge of:

  • Operations (Julien) – Managing the customer lifecycle, from onboarding to support, with a team of project managers and front-end developers.
    Julien on LinkedIn
  • Product (Bastien) – Driving the product strategy using the feedbacks from operations and sales. Building the platform with a team of designers and back-end developers.
    Bastien on LinkedIn

When we left in 2015, the company had:

  • A product used by 300,000 stores in 100+ countries.
  • A client list of 180 leading brands covering every industry, including: Dior, L'Oréal, Kérastase, Clarks, Minelli, Panasonic, LG, Orange, SFR, Virgin Mobile, Oxbow, Quiksilver, Timberland, Subaru, Ducati, Midas, Euromaster ...

We have many years of practice:

  • Translating business needs into product features
  • Writing functional requirements
  • Working with teams where all developers are remote
  • Delivering projects to prestigious brands and large retailers

We're used to international teams:

  • We're french, but driving projects in English is very common for us. As a recent example, we did it in 2021 with our friends at GTRSuite for Coaster, the #1 furniture distributor in the US.
  • We lived in India for 1.5 years, where we were in charge of a developement team.
  • We've built applications with engineers from the US, UK, Poland, Austria, Slovenia, Latvia, Ukraine, Canada ... and of course, France 🇫🇷.
“Bastien has this ability to focus direction and explain requirements so well that tasks were fun and felt effortless.”
Chuck Hardy

Head Of Engineering at Salesroom

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Tell us about your challenges!

Propose a project

Call Baguette Engineering

We're based in the south-east of France, near Lyon, Grenoble and Geneva. Paris is only 3 hours away by high-speed train.

Contact us if you wish to ask our opinion on your challenges, and eventually propose a project to us.

We'll be happy to read you at [email protected].

Next availability in January 2022.

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