Hello!
We're Julien and Bastien, 2 senior Product Managers. We both have 15 years of experience with SaaS and B2B startups.
We've created applications chosen by many key accounts (L'Oréal, LG, Virgin Mobile, Orange, Kérastase, Clarks, Ducati, ...), including customers in the luxury industry (Dior, Fendi, Givenchy, Kenzo, Tag Heuer, ...)
If your team needs help in Product Management, we could be the right people for the job. Our strongest skills:
Our latest Product Management missions:
September 2022 to May 2023 (8 months)
JOIN is a startup editing an application for creating web stories. It's used by Carrefour, Veepee, Garnier, Bouygues Telecom, and many e-commerce websites.
Bastien was the Product Manager of the team, which grew from 12 to 27 members in 2022.
July 2022 to July 2023 (12 months)
Decathlon Digital is a technical team of 5,000 people. They manage and secure 180M customer accounts in 60+ countries, with 500 client applications involved.
Julien was the Product Manager in charge of the consent management platform.
Discover 8 previous missions (in French).
How we can help
We help you manage your entire product lifecycle to achieve your business goals:
Collect user requirements. Investigate data sources. Find possible solutions and create prototypes to test their potential. Involve technical teams and customers in research. Document feedback and conclusions.
With: Your customers, account managers, data analysts, engineers.
Objective: Identify the opportunities that generate enthusiasm among your users - and stakeholders!
No board used in practice, but instead: Miro, Notion, Figjam, Jira Discovery.
For confidentiality reasons, the projects and customers in this section are fictitious.
Help you define your product vision and objectives. Centralize requests. Document expressions of interest. Investigate the potential and feasibility of each idea. Prepare and facilitate regular decision-making by product committees.
With: Your executives, technical and sales managers.
Objective: Focus effort where it has the greatest impact on the company's objectives.
Come up with intuitive and engaging solutions. Involve users and developers from the start. Make demos to all stakeholders and iterate on their feedback. Create as required: user stories, diagrams, functional specifications, interactive prototypes, videos, ...
With: Your UX/UI designers, developers.
Objectif: Find effective solutions that balance strategic, operational and technical constraints.
We love Linear, and also use Github Issues, Basecamp, Jira.
Drive each major feature with pilot customers. Break the vision into small, rapidly deliverable steps. Put new features in front of customers as early as possible, and adjust the vision based on their feedback. Conduct usability tests. Test, measure, iterate.
With: Your technical teams.
Objective: Satisfy customers by continuously delivering
features that meet their needs.
Communicate on product improvements. Prepare demos highlighting benefits. Create release notes illustrated with screenshots and videos. Deliver sales-ready features to marketing, backed up with enthusiastic pilot customers.
With: Your marketing and sales managers.
Objective: Give marketing the resources to fully exploit the potential of each innovation.
... and start again!
Let's talk about you
Fast-growing startup?
It's an environment we're used to. We were Head of Product and COO at Leadformance, a startup acquired in 2014 by Solocal Group.
Enterprise customers?
We have delivered SaaS solutions for 100+ major brands (LG, Orange, Virgin Mobile, Clarks, Oxbow, Euromaster, Ducati, … ). We know how to manage projects with many stakeholders.
Remote engineering team?
We have created applications with developers based in England, Poland, Austria, Slovenia, Latvia, Ukraine, India.
Large-scale projects?
We have experience of projects with substantial scale, like the deployment of a solution in 5 languages for the 40,000 point of sales of Kérastase (L'Oréal Group).
International stakeholders?
We were in charge of a development team in India for 1.5 years. We have experience of working with clients in the US. We know how to adapt our communication to the requirements of different contexts.
High-level standards?
We have master's degrees in interactive product design from Gobelins, and worked for clients in the luxury sector (Dior, Fendi, Givenchy, Tag Heuer, ...). You can trust our attention to details.
Why trust us
We have more than 15 years of experience designing digital products together. Our collaboration began when we were studying for a Master's degree in digital product design at Gobelins.
We played key roles in the success of the SaaS startup Leadformance, from its creation to its acquisition by Solocal Group. We were the first 2 employees in 2008. When we left in 2015, the company had:
See our LinkedIn pages for more details.
Baguette Engineering
Co-founder and Product Manager
Leadformance
Head of Product
Driving the product strategy using the feedbacks from operations and sales. Building the platform with a team of designers and back-end developers.
Managing Director - India
Product Designer
in Chennai, India
SEO / SEA agency
Product Manager
Web Designer / Developer
Baguette Engineering
Co-founder and Product Manager
Leadformance
Chief Operating Officer
Managing the customer lifecycle, from onboarding to support, with a team of project managers and front-end developers.
Product Manager
in Chennai, India
SEO / SEA agency
Projet Manager
Public institution
Multimedia designer / Web developer
What makes the difference
We're 2 Product Managers :
1. With a technical know-how
We fit in well in a technical environment. We are comfortable investigating obscure APIs with Postman, extracting data with jq, or diving into a data lake with Redshift. We believe that this minimum level is necessary to interact with engineering teams, and get things done without constantly needing assistance.
2. Methodical - but not too much!
We share the spirit of the original Agile manifesto, and have a fair amount of Scrum experience. We also know how harmful it can be when following Scrum becomes a goal in itself, and what motivates alternatives. If your team is happy and productive with Scrum, we'll definitely use it, but we have no passion for a process. We care about the quality of the solutions produced, commercial success, and customer satisfaction.
3. Dynamic
We enjoy interacting with customers, founders, developers, sales people, account managers, and marketers. We are comfortable in chaotic environments, dealing with problems that require creative solutions. We drive projects forward with enthusiasm.
Tell us about your challenges
We're based in the south-east of France, near Lyon, Grenoble and Geneva. Paris is only 3 hours away by high-speed train.
Contact us to discuss your product challenges and find out how we can help: [email protected].
